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Our story

We built the trust layer for
physical commerce

Every product deserves a verifiable identity, and every customer deserves to know that what they're buying is real. Traciqo makes both possible — for manufacturers and brands of any size.

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What we're building
"A world where every product has a verifiable identity — and every customer has the right to check it."
🛡️
Product authentication
📑
Digital warranty
🔲
Dynamic & static QR
📡
Scan & anomaly insight
Built for manufacturers and brands · United Kingdom
What drives us

Mission, vision &
how we operate

🎯
Our mission
Close the authenticity gap between makers and buyers
Counterfeiting drains revenue, undermines safety, and erodes trust. We exist to make authenticity something anyone can verify in seconds — with nothing more than a phone and a scan.
🔭
Our vision
Every physical product, a verifiable digital identity
We believe authenticity should be assumed, not hoped for — so a customer anywhere can check a product with the same confidence as anyone else, and stay connected to the brand behind it.
🧭
How we operate
Honest about what we do
We're clear about what our platform can and can't do, and we say where we are on our journey rather than overstating it. We think the best way to earn trust is to be straight with people.
⚡
Our approach
One platform, not point solutions
Authentication, warranty management, and QR analytics are facets of the same problem: linking a physical product to a digital identity. We handle all three in one place, so the insight stays connected.
Why we exist

The problem is bigger
than most people know

Counterfeiting isn't only a brand problem — it endangers consumers, distorts markets, and penalises the manufacturers who invest in quality. Here's the scale, in widely cited industry estimates.

💰
~$460B
Counterfeit & pirated goods traded each year
The OECD and EUIPO estimate fakes at around 2.5% of world trade — a market comparable to the GDP of a mid-sized economy.
💊
1 in 10
Medical products substandard or falsified
The WHO estimates up to 10% of medical products in low- and middle-income countries are substandard or falsified — with serious safety consequences.
📋
Most
Paper warranty cards go unregistered
Registration rates for traditional warranty cards are low, so manufacturers miss the chance to build a direct relationship with the customer.
🔲
Copyable
A plain QR code is just a link
An ordinary QR code points to a URL anyone can duplicate. Catching clones takes unique, serialised codes plus scan intelligence — which is exactly what Traciqo provides.

Figures are external industry estimates (OECD/EUIPO, WHO) about the counterfeiting problem generally, not statistics about Traciqo.

What we believe

The values that
shape every decision

These reflect how we actually work — and we revisit them as we grow.

🔍
Truth over comfort
We tell customers what our platform genuinely can and can't do. We'd rather lose a deal than oversell and underdeliver.
🔐
Security is never an afterthought
Tenant isolation, encrypted secrets, and signed integrations are built in from the start — not bolted on later.
🤝
Your data is yours
Customers own the data they put into Traciqo. We act as a careful processor and never sell personal information.
⚡
Simple to adopt
Go live in minutes with a clean dashboard, and automate with our API and webhooks when you're ready.
🌍
Global problem, local context
Counterfeiting looks different in different markets. We build for the real world, not one region's assumptions.
📖
Clear over clever
Plain claims and no fine-print surprises — in our product, our pricing, and our documentation.
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your products?

Start a free trial, or talk to us about your authentication and warranty needs.

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