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🛡️ Brand protection

Stop counterfeits before they reach your customer

Fakes erode revenue, safety and trust. Traciqo gives every unit a serialised QR identity, lets anyone verify it in one scan, and flags cloned codes automatically — so counterfeits stand out and your brand stays protected.

Protect my products → See how it works
✓ Genuine — verified ⚠ Suspicious — clone detected

A copied label is not protection

Holograms, batch codes and ordinary QR codes are identical on every unit — so they're trivial to copy onto fakes. Real protection needs a unique identity per item that a counterfeit can't reproduce at scale.

💸

Lost revenue

Every fake sold is a sale you didn't make — and a customer who may never buy genuine again.

⚠️

Safety & liability

Counterfeits fail, injure and trigger complaints that land on your brand, not the faker's.

📉

Eroded trust

Once buyers doubt authenticity, they hesitate everywhere — even on your genuine products.

Unique identity, plus an early-warning system

🔢

One code per unit

Every item carries its own serialised QR, verified against your records — so each unit is individually authentic, not just the product line.

📷

One-scan verification

Customers, retailers and inspectors confirm genuineness instantly from any phone camera. No app, no friction.

🚨

Clone detection

Copy one code onto many fakes and it gets scanned from too many devices — Traciqo flags it as suspicious against a device threshold and can block it.

🗺️

Scan analytics

See where and how codes are scanned. Unexpected geographies and unique-vs-total scan spikes reveal grey-market and copying patterns.

📣

Counterfeit reports

Buyers can report a suspected fake — including the seller and location — turning your customers into a detection network.

📊

Security score

Your dashboard surfaces suspicious scans, scan velocity and an at-a-glance security score so you can act fast.

Protection your customers can see

  • Authenticity on demand — every buyer can prove a product is real in seconds.
  • Clones surface fast — suspicious-scan patterns flag copied codes automatically.
  • Block bad codes — compromised codes stop verifying, so fakes fail the check.
  • Field intelligence — scan geography and customer reports map where fakes appear.
  • Trust as a feature — verifiable authenticity becomes a reason to choose you.
🔗

Built on real authentication

Anti-counterfeit protection is powered by Traciqo's serialised product authentication — the same unique codes can also carry a GS1 Digital Link and a Digital Product Passport, so one QR does protection, compliance and customer experience at once.

Anti-counterfeiting, answered

How does Traciqo stop counterfeits?

Every unit gets its own serialised QR code, so each item is individually verifiable. A shopper scans and instantly sees whether the item is genuine. Behind the scenes, Traciqo watches scan patterns — if one code is scanned from an unusual number of unique devices it's flagged as suspicious, which is the tell-tale sign a code has been copied onto fakes.

Can it detect cloned QR codes?

Yes. Counterfeiters often copy one genuine code onto many fakes, so that single code suddenly gets scanned from many devices and locations. Traciqo applies a configurable unique-device threshold and duplicate-scan-pattern detection to flag that code as suspicious — and compromised codes can be blocked from verifying.

What does a customer see when they scan?

A clear, branded result: genuine and verified, or a warning if the code is suspicious or has been blocked. Customers can also report a suspected counterfeit — including where they bought it — giving you on-the-ground intelligence.

How is this different from a normal QR code?

A normal QR code is the same on every unit and carries no identity. Traciqo issues a unique serialised code per item and verifies it against your records, so a copied code stands out. You also get scan analytics — geography, devices and unique-vs-total scans — to spot grey-market and counterfeiting patterns.

Do customers need an app?

No. Verification happens in the phone's camera or browser — one scan, no app to install — so the authenticity check is frictionless for every buyer.

Make every product impossible to fake.

Give each unit a verifiable identity and catch clones automatically — starting free.

Start free → How authentication works