At FMCG volumes, counterfeiting and grey-market diversion are constant — and you rarely know who's buying. Serialised and batch-level QR codes authenticate products, reveal diversion through scan geography, and turn every pack into a direct line to the consumer.
Millions of units, thin margins and long supply chains make fakes and parallel imports hard to see — and consumers impossible to reach.
High-volume, trusted brands are prime counterfeit targets across markets and channels.
Stock diverted across borders undercuts pricing and breaks channel agreements.
Products pass through retail with zero visibility into who actually buys them.
One QR per pack (or batch) does protection and marketing at once.
Authenticate at unit or batch level to fit FMCG economics and packaging lines.
Consumers and inspectors confirm a product is genuine in one scan, no app.
Scan geography exposes parallel imports and grey-market movement between markets.
Turn a scan into promotions, loyalty, how-to content and registration.
Surface batch and expiry so buyers trust freshness and you can trace issues.
Pull a specific batch and flag affected packs at the point of scan.
You can authenticate at unit or batch level depending on your packaging economics. Consumers scan to confirm a product is genuine, and codes scanned abnormally — for example one code appearing across far too many devices — are flagged as suspicious.
Yes. Scan analytics show where products are scanned. When units intended for one market consistently appear in another, the geographic pattern flags likely diversion so you can act.
Yes. The same scan can open promotions, loyalty sign-up, how-to content and product registration — turning a protection feature into a direct consumer channel.
Yes. A scan can surface batch and expiry, helping consumers trust freshness and letting you trace and recall a specific batch quickly.
Authenticate at scale, spot diversion, and connect with consumers on every pack — starting free.