Counterfeits don't just dent your brand — they take real revenue off your bottom line. Enter three numbers to size the leak.
Estimate only. Assumes counterfeit units displace genuine sales at the rate you enter — useful for sizing the opportunity, not as a precise accounting figure.
Every fake sold is a genuine sale you didn't make — the figure above is just the direct hit.
Unsafe fakes trigger complaints, returns and liability that land on your brand, not the counterfeiter.
Once buyers doubt authenticity they hesitate everywhere — including on your genuine products.
We multiply your annual units sold by the counterfeit rate you enter, then by your average product price. It estimates the genuine sales that counterfeit units could be displacing each year. It's a directional figure to size the problem, not an exact accounting number.
It varies widely by category and market. Estimates of counterfeiting often fall in the mid-single to low-double digits as a share of affected categories, and high-counterfeit categories such as electronics, fashion, cosmetics and auto parts can be higher. Use your own market knowledge to set the rate.
Traciqo gives every unit a serialised, verifiable identity, lets customers confirm authenticity in one scan, and flags cloned codes that are scanned from too many devices. Counterfeits become detectable and your genuine products provable — recovering sales and protecting trust.