Replace the plain barcode with a single web-enabled QR. It scans at the point of sale and opens authenticity, warranty and a product passport for the shopper. Traciqo emits and resolves GS1 Digital Link URLs — no second code, no second system.
GS1 Digital Link is the web-URI standard that makes a barcode web-enabled. Instead of encoding just a number, the QR encodes a URL that contains the product's GS1 identifiers — so one code is readable by retail systems and by any smartphone browser.
Other identifiers fit the same pattern — /10/ for batch/lot and /17/ for expiry — so a single QR can carry everything a 1D barcode never could.
GS1 Sunrise 2027 is the global push for retailers and brands to scan 2D barcodes (QR & DataMatrix) at checkout by the end of 2027. The same migration underpins the EU Digital Product Passport. Brands that adopt early get one code that does the work of many.
The QR still carries the GTIN, so it scans at the point of sale like a normal barcode — no disruption to retail operations.
The very same scan opens a branded page: is it genuine, what's the warranty, where did it come from, how is it recycled.
GS1 Digital Link is the connective tissue for the EU Digital Product Passport — adopt it once and you're ready for both.
Enter the GTIN on your product in Traciqo and add the content the code should open — authenticity, warranty terms and passport data.
Traciqo generates a GS1 Digital Link-formatted QR per unit at /01/<GTIN>/21/<serial>. Put it on the label — that's the only code you need.
Every scan hits Traciqo's resolver and lands on your branded page. Change the destination or data anytime — no reprinting.
/21/ makes every item individually traceable, not just the product line.Because the GS1 Digital Link resolves to Traciqo, the same code proves the item is genuine, shows its live warranty status, and opens its Digital Product Passport — so shoppers, retailers and regulators all get what they need from one QR.
It's a web-URI standard from GS1 that makes a barcode web-enabled. Rather than encoding just a number, the QR encodes a URL containing the product's GS1 identifiers — for example /01/{GTIN} for the global trade item number and /21/{serial} for the unit serial — so the same code can be read at the point of sale and also open digital content in a browser.
It's the global initiative for retailers and brands to be able to scan 2D barcodes (QR Codes and DataMatrix) at the point of sale by the end of 2027, alongside or instead of traditional 1D EAN/UPC barcodes. A 2D code carries far more data and can link to web experiences.
Yes. The same QR carries the GTIN needed at the checkout while its URL form opens consumer content. A resolver decides what to return based on the request, so retail systems get the product number and shoppers get authenticity, warranty and a product passport from one scan.
You add a GTIN to your product in Traciqo. Traciqo then generates a GS1 Digital Link-formatted QR for each unit at /01/{GTIN}/21/{serial} and resolves it to your branded product page — authenticity check, digital warranty and Digital Product Passport. Destinations are editable without reprinting.
No, but they work together. GS1 Digital Link is the URL/QR standard that connects a physical item to the web; a Digital Product Passport is the structured record of data (materials, origin, repairability, recycling) that the link resolves to. Traciqo provides both from a single QR.
Turn one QR into a GS1 Digital Link, authenticity, warranty and a product passport — starting free.