A large generic manufacturer needed unit-level serialisation to support its export programme. A focused rollout went live in under two weeks with no production downtime.
Sundar Pharma, a large generic-drug manufacturer, needed unit-level serialisation to meet the requirements of its export programme — and needed it quickly, without disrupting production.
A focused rollout went live in 11 days with zero production downtime, serialising 100% of in-scope batches and producing audit-ready scan logs.
Sundar (an illustrative composite) manufactures generic medicines at scale in India, supplying domestic and export markets. Export destinations increasingly require serialisation — a unique, trackable identity on each saleable unit.
Several export markets mandate unit-level serialisation and verifiable tracking. Without it, Sundar risked losing access to those markets. The difficulty was doing this on live, high-volume production lines without halting output or triggering a long, risky systems project.
The clock mattered: compliance deadlines don’t move, and every week of delay risked shipments.
Existing batch-level records satisfied internal needs but not export serialisation, which requires identity at the individual unit. A full enterprise track-and-trace implementation was the obvious route, but those projects typically run for months and carry real risk of line disruption.
Sundar needed compliance on a deadline, not a multi-quarter transformation.
Sundar applied unique serialised codes at the unit level and captured scan events into audit-ready logs, scoped tightly to what the export programme required rather than attempting a full-plant overhaul.
The codes were introduced into existing packaging steps, so lines kept running. The platform (Traciqo) handled code generation and the scan-log trail needed for audits. By limiting the initial scope to in-scope export batches, the team went live in 11 days.
That narrow, deadline-driven scope was the key decision: solve the compliance requirement first, expand later.
Scope to the requirement, not the ambition. Solving the export mandate first avoided a months-long project.
Fit into existing lines. Adding codes to current packaging steps kept production running.
Compliance can be a starting point. The serialisation foundation can later extend to authentication and traceability.
Regulatory deadlines tempt manufacturers into large, slow programmes — or into missing the deadline. Sundar showed a third path: meet the specific requirement quickly and cleanly, without stopping the lines, then build on it. For manufacturers facing serialisation mandates, the practical lesson is to separate the compliance you need now from the transformation you can grow into later.
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